Skip to content
Contact
The Studio
of Will Neeteson
Projects

AiSC Scorecard

Proving what agencies are worth, pixel by pixel

  • Products
Client
  • AAAnow
Industry
Developers & Agencies
Services
  • Products
Location
London, UK
Year
2025
Collaboration
  • Lawrence Shaw

I designed the brand identity, visual system, iconography, illustrations, and website for AAAnow's AiSC Scorecard — a productised intelligence platform that helps agencies prove the value they add, identify the value they're losing, and monetise that insight.

AiSC Scorecard project banner
Grid of AiSC Scorecard social tiles with bold headlines and pixel motifs
Custom pixel-style icon set designed for AiSC Scorecard
AiSC Scorecard app icon beside Mail on a macOS dock
AiSC Scorecard app icon in an iPhone dock beside Messages and FaceTime
AiSC Scorecard website Recently published section with coloured article cards
Three AiSC Scorecard accessibility report cards with grade E donut charts

Built on AAAnow’s 25 years of technical and compliance work, the brand sits between platform and consultancy: smart but not smug, technical but not cold.

Bold type on deep green, crisp grids softened by glowing gradients, and motion only where it makes data easier to read. Decades of credibility, in something that feels completely new.

Client
  • AAAnow
Industry
Developers & Agencies
Services
  • Products
Location
London, UK
Year
2025
Collaboration
  • Lawrence Shaw
Curious about
the next project?
Sohamm Babajee

Cart

Contact

For new projects, collaborations or just to say hello.

hello@willneeteson.com
Instagram
@willneeteson
LinkedIn
in/willneeteson
Studio
Amsterdam, the Netherlands

Legal