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Frameset

Borrowing from camera interfaces to help filmmakers pitch

  • Products
Industry
Creative Tools
Services
  • Products
Location
New York, USA
Year
2021
Collaboration
  • Kent de Bruin

A pitching tool for filmmakers, designed with Kent de Bruin, with an interface borrowed from the camera.

Frameset began as an inspiration platform for filmmakers. Its next step was a tool for pitching, since directors spend hours building treatments in software that was never made for it.

Together with Kent de Bruin, we designed a product that borrows from the camera itself: a dark interface, monospaced labels and one red accent, like a record light, for the actions that matter. Filmmakers build slides from ready-made layouts, drop in their own stills, and share or present straight from the editor.

Frameset project banner
Frameset editor showing a proposal slide with layout panel
Frameset editor with media library panel of film stills
Frameset editor with share treatment dialog and collaborators

Frameset began as an inspiration platform for filmmakers. Its next step was a tool for pitching, since directors spend hours building treatments in software that was never made for it.

Together with Kent de Bruin, we designed a product that borrows from the camera itself: a dark interface, monospaced labels and one red accent, like a record light, for the actions that matter. Filmmakers build slides from ready-made layouts, drop in their own stills, and share or present straight from the editor.

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