Paladin
Forging a brand identity for a Texas security company
- Brand Identities
Brand identity for Paladin, developed with Divyaditya Shrivastava.
Paladin is a security company from Texas, named after a knight sworn to protect. With Divyaditya Shrivastava I built an identity that takes that seriously, without tipping into fantasy.
The logo is a shield split into four by a star of negative space. It reads as a crest, a crosshair or a compass, with a wide, squared-off wordmark underneath. In brushed metal it feels machined rather than designed, like it's been protecting people for years.
Paladin is a security company from Texas, named after a knight sworn to protect. With Divyaditya Shrivastava I built an identity that takes that seriously, without tipping into fantasy.
The logo is a shield split into four by a star of negative space. It reads as a crest, a crosshair or a compass, with a wide, squared-off wordmark underneath. In brushed metal it feels machined rather than designed, like it’s been protecting people for years.
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