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Dana Ly

Defining a visual identity for a career coach

  • Brand Identities
Industry
Health & Wellbeing
Services
  • Brand Identities
Year
2021

Visual identity for a career coach brand.

Dana Ly is a career coach on a mission to help 10,000 Canadians find their dream job. She needed an identity that feels personal, not corporate, across social, courses and community.

The logo is a D in three strokes with an arrow at its centre, a letter that looks ready to move forward. Soft, grainy gradients in pink, violet and coral replace the usual coaching blues, and clean type lets her own voice lead.

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Dana Ly is a career coach on a mission to help 10,000 Canadians find their dream job. She needed an identity that feels personal, not corporate, across social, courses and community.

The logo is a D in three strokes with an arrow at its centre, a letter that looks ready to move forward. Soft, grainy gradients in pink, violet and coral replace the usual coaching blues, and clean type lets her own voice lead.

Industry
Health & Wellbeing
Services
  • Brand Identities
Year
2021
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