ANWB Smart Switch
Imagining a seamless flow for the future of mobility
Product design exploring the future of mobility with a seamless flow.
Smart Switch is a mobility concept for the ANWB. It follows one trip across bike, train, tram and foot, and focuses on the moments in between, where most journeys go wrong.
The app works mostly through the camera. A blue path guides you to your platform, spare minutes turn into a coffee stop, and a cancelled train becomes a new route, with the ticket and an e-bike paid for in one go. The prototype is set in real Dutch stations, from Utrecht Centraal to a tram out to IJburg.
