Contact

Cleargate

Shaping a patient identity for healthcare private equity

  • Products
Client
  • Cleargate
Industry
Health & Wellbeing
Services
Location
Chicago, USA
Year
2025
Collaboration
  • Will Ritchie
  • Mitra Veeramasuneni
Link
cleargatecp.com

Brand identity, design direction, logo design and web design and build.

Cleargate Capital Partners is a healthcare private equity firm in Chicago. They wanted an identity that feels credible and calm, in front of executives and founders alike.

The logo is two overlapping arches: one firm, two kinds of expertise, and a door that stays open. It also nods to Chicago's Cloud Gate, which became a recurring photo motif. Navy, sky blue and a set of shapes cut from the logo run across the website, business cards and announcements, all from the same kit.

Cleargate brand mood board collecting healthcare photography, the navy mark and geometric shape tiles
Cleargate brand spread reading “Healthcare-focused. Operationally invested. 2025” with the mark framing a photo of Chicago’s Cloud Gate
Cleargate logo mark drawn in black on an iOS app-icon construction grid
Grid of blue geometric brand shapes derived from the Cleargate mark
Cleargate Capital Partners business cards — white fronts with partner details and navy backs in the repeating mark pattern
Angled grid of stacked Cleargate business cards alternating navy and white
Cleargate brand system in application — a healthcare photo, radiating arcs and coloured shape tiles
Cleargate app icon in the iPhone dock beside Messages and FaceTime
Cleargate app icon in the macOS dock beside System Settings, App Store and Mail
Cleargate website design shown across desktop and mobile screens
Cleargate Capital Partners announcement cards — a Will Ritchie founding-partner bio beside a new-hire card introducing Jake Ross as Senior Associate, each pairing a navy headshot with the brand mark
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