Viva
Testing packaging ideas for a sport and leisure brand
- Packaging
Packaging design exploration for Viva.
A short packaging study for Viva. The wordmark is one rounded orange stroke, with the dot of the i curling back like a flick of the wrist.
The study tested how much of that energy survives on pack: where the mark sits, how far the orange spreads, and what happens when it's cropped and wrapped around a surface.
A short packaging study for Viva. The wordmark is one rounded orange stroke, with the dot of the i curling back like a flick of the wrist.
The study tested how much of that energy survives on pack: where the mark sits, how far the orange spreads, and what happens when it’s cropped and wrapped around a surface.
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