Overhead shot of Will opening his cupboard and looking at whats inside

About

Artist and designer working in illustration, bookmaking, painting, visual and graphic design and digital products.

Will the Designer

A one-man army—tackling brand, product, website, and campaigns. He’s the first person you want on your product, transforming ideas into visual artefacts.

Will began his career freelancing while studying fine art, creating images, logos, and designs. He soon expanded his skill set to include 3D asset creation and product design for interior and architectural firms. In 2017, he spent a year in Florence working as an in-house graphic designer at GUESS!. He continued freelancing, with clients ranging from Google to the Municipality of Amsterdam. From 2020 to 2024, Will joined Sail (now Muddy), a San Francisco-based startup focused on the future of the web, where he was the principal designer responsible for all visual and interactive design.

Will Neeteson sitting on a swing
Will drawing behind a desk

Will the Artist

Telling stories and expressing his view on life through various media, Will aims to influence the world with kindness and empathy. Believing in the connection between disciplines, Will's work navigates the intersection of art and design. As a storyteller, he seeks to uncover the essence of heavy, emotional subjects and convey them with simple elegance. His first book, "The Boy and the Star," was written and illustrated in 2018. He is currently working on new ideas.

Will's original works have been exhibited at numerous locations, including galleries in Milan, Italy, and Utrecht, the Netherlands. In 2018, he graduated with Honours from the University of Utrecht with a degree in Fine Arts and Design. A year later, he earned a Master's in Digital Design from the University of Amsterdam.

Contact

Collaborations/Projects
Publication Enquiries

Availability

I'm currently available for new client work, please get in touch if you’d like to discuss a project or collaboration.

I offer Illustration, Brand Identity, Website and Product Design on project basis.

Current Work

Scribble MagazineGhost theme design & development
RouterIdentity, logo and product design

Recently Completed

FruitslagersWebsite and theme system
CrowdBuildingCampaign
FramesetProduct design
MuddyIdentity, illustration and iconography
IsoschildIdentity, website and illustrations
VoedselstationE-commerce site