Vassan
Exploring packaging for a Helsinki food and drink brand
- Packaging
Packaging design exploration for Vassan.
Vaasan is one of Finland's biggest bakeries. This study explored fresher packaging for its ISO toast range, while keeping the brand's red and the little baker on the badge.
ISO, Finnish for 'big', is set huge in soft white letters you can see the bread through. Colour marks the variety, red for wheat and blue for multigrain. A small reminder that in the bread aisle, the best thing you can show is the bread.
Vaasan is one of Finland’s biggest bakeries. This study explored fresher packaging for its ISO toast range, while keeping the brand’s red and the little baker on the badge.
ISO, Finnish for ‘big’, is set huge in soft white letters you can see the bread through. Colour marks the variety, red for wheat and blue for multigrain. A small reminder that in the bread aisle, the best thing you can show is the bread.
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