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Router

Mapping the routes through an agency's JavaScript backend

  • Brand Identities
  • Products
  • Motion
Industry
Developers & Agencies
Services
  • Brand Identities
  • Products
  • Motion
Location
London, UK

Brand identity and UI to streamline JavaScript backends for agencies.

Router helps agencies stop rebuilding the same backend for every client. Define routes, run functions and plug in services, without setting up a server each time. I worked on the identity, the product UI and the motion.

The logo is an R drawn as one looping line, like a route that doubles back. That line became the illustration style too: dotted paths between nodes that explain the product better than any paragraph could. The dashboard is plain on purpose. Developers want a backend that's easy to read and stays out of the way.

Router Instagram post showing the white R logo on a phone
Router routing diagram with named nodes linked by dotted paths
Router code editor with a TypeScript main function snippet
Router dashboard Plugins page with a grid of installable integrations
Router dashboard Functions page listing route patterns and destinations

Router helps agencies stop rebuilding the same backend for every client. Define routes, run functions and plug in services, without setting up a server each time. I worked on the identity, the product UI and the motion.

The logo is an R drawn as one looping line, like a route that doubles back. That line became the illustration style too: dotted paths between nodes that explain the product better than any paragraph could. The dashboard is plain on purpose. Developers want a backend that’s easy to read and stays out of the way.

Industry
Developers & Agencies
Services
  • Brand Identities
  • Products
  • Motion
Location
London, UK
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