MOSS Sailing
Charting an award-winning identity for a sailing school
Identity, website and campaign materials for an RYA training centre.
MOSS Sailing was the first RYA training centre in the Netherlands, based in Medemblik on the IJsselmeer. They needed an identity to match their reputation, and a website that makes sailing qualifications easy to follow, even for complete beginners.
The award-winning wordmark spaces the letters with raised dots, M·O·S·S, like points on a compass. The site leans on big photography and short copy, with the Training Ladder at its heart: a clear path from your first lesson to Yachtmaster Offshore.
