Amsterdam-based artist and designer with over a decade of experience.

Website design for real estate agency in Toronto.

Logo design for two-way data syncing tool.

Imagining the future of a car interface using Rightware's Kanzi application.

E-commerce site for a cooperative that combines the forces of food makers and connects them with the entire chain.

Illustration for conference and sticker designs.

Identity and website for Spanish cycling holiday organisation.

Identity and website for an innovative printing company.

Designing an identity and interface to streamline JavaScript backends for digital agencies.

UI/UX exploration for the Roadmap team with a rethinking of their app.

Print design for their Midterm document.

Product Launch.

Bringing the Muddy experience to mobile.

Award winning identity and website design for the oldest RYA sailing school in the Netherlands.

A collection of animations created to showcase various features of the Muddy app.

Appeal to their network with precise requests.

Redesigned Landing Page & Onboarding Flow.

Product design, brand identity and landing page.

Website design for architecture firm.

A platform enabling people to form communities and create their ideal home.

Visualising depression in VR with biometric feedback.

Design for the future of mobility with a seamless flow.

Streamlining the innovation of energy transition within Amsterdam.

Illustrated picture book telling the story of a lost star trying to find a new home.

Branding, identity website and packaging for a new sushi concept.

Artist & Designer

Crafting visual solutions to problems and creating stories across diverse disciplines.

Boy and the Star

When a star falls from the sky, a young boy sets off to find find it a new home and light the night sky once again. The Boy and the Star is Will's first picture book and began his love for storytelling.

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Drawings

Recent drawings, illustrations and art.

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Muddy Launch

In close collaboration with the Muddy team, Will played a key role in the product's launch, designing and animating the product visuals, creating illustrations, developing assets for social media posts, designing the sign-in page, and creating the product website.

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Tour de Tietema Banner

Will illustrated the cover for Tour de Tietema's "Dare to Dream" event in Amsterdam.

Fudo

Identity, packaging and store design for Fūdo Sushi, an innovative take at fast food.

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CrowdBuilding

Working with the architectural firm Space and Matter, Will designed and built the first version of a platform enabling people to form communities and create their ideal home.

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Latest News

Webflow professional partner logo
July 15, 2024

SOWN is now a certified Webflow Expert!

CrowdBuilding landing page header on an image of a woonvorm
June 1, 2024

The new CrowdBuilding Landing page is live

Scribble logo on red background
May 1, 2024

Version 1 of Scribble is live and being tested