Fūdo Sushi
After working for various sushi companies for several years, Milena and Julien decided to start their own sushi franchise. Fūdo, which literally translates to "food" in Japanese, is a new approach to fast food, emphasising speed and nutritious options.
I was given full creative freedom and designed everything, from the branding and logo to the store and packaging design.
Link to website
I designed Fudo's store to be inviting and modern, while still incorporating traditional Japanese elements. The minimalist color scheme and clean lines showcase Fudo's high-quality products. The layout is easy to navigate for a pleasant shopping experience.
I crafted a collection of packaging solutions for Fudo's product line, encompassing cups, bags, sushi paper wrappers and more. The designs boast a clean and playful aesthetic that mirrors Fudo's design language. By utilizing predominantly paper-based materials and, where feasible, eco-friendly inks, the packaging was designed for product freshness and safety during transportation.
With a focus on modernity and simplicity, the website is user-friendly and visually engaging, while the social media channels showcase Fudo's products and values.