Contact

Arty

Putting a friendly face on content compliance

  • Brand Identities
  • Websites
Client
  • Arty
Industry
Security & Compliance
Services
Year
2026

Brand identity centred on Arty — a friendly 3D character designed to soften the legal and technical weight of AI-readiness, PDF accessibility, and content compliance work.

PDF accessibility and content compliance matter, but they're hard to get excited about. Arty gives the subject a friendly face: a small robot with a screen for a head and a purple tie.

He's modelled in 3D so he can wave, carry reports and run low on battery, with a line-art version for small sizes and print. He also became stickers, a keyring and an art toy. On the website, clear headlines and stats bring the credibility, and Arty keeps it approachable.

Arty project banner
Arty mascot waving while standing on a plinth, wearing a purple tie
Arty mascot head and shoulders smiling at the camera
Arty mascot beside a speech bubble reading Hi, I am Arty. How can I help you
Arty wordmark in deep purple on a light background
Arty wordmark in six brand colour combinations
Arty brand colour palette with hex values for Accessible, Light, Lemon and Sky Gradient
Arty mascot carrying a briefcase beside the line Content should not create barriers. Or liability
Arty mascot waving while holding a stack of paper reports
Tall stack of printed documents on a plinth
Arty mascot with a charging battery icon on its screen connected to a cable
Black and white line-art version of the Arty mascot face
Arty marketing site hero with PDFs should not create barriers headline and pricing popup
Arty mascot logo sticker applied to a laptop trackpad
Arty collectible art-toy in blister packaging and as a keyring on keys
Arty site Whitepaper section on tackling PDF sprawl through automation
Arty site About Us section with statistics and press logos
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