Alphi
Giving Shape to a New Low-Code Tool for the Web.
I designed the identity system and campaign materials for Alphi — a low-code tool that lets websites securely connect to external APIs. The brand was shaped during Alphi's evolution from its early beta as Middlelink into a powerful platform for building web apps and middleware.
Alphi enables websites to securely connect to external APIs. In 2019, I contacted Joel, Alphi’s founder, to see if it would be suitable for the CrowdBuilding project. At that time, Alphi was known as Middlelink and still in beta phase, but its potential was evident: a powerful, low-code solution for building web apps.
Since then, Alphi has grown significantly. They have released new features, streamlined their editor, and applied lessons learned from projects such as CrowdBuilding to create a lowcode tool that enables users to create powerful, functional apps and middleware.
